There are a number of reasons for scraping. For example, there are a variety of analysis tools that pull data from a website and then prepare it for specific purposes. For example, a tool checks the placement of a website for a specific keyword on Google and thus accesses the SERPs.
Even RSS feeds can be in other websites and tools integrate and provide a form of Scrapings. Typical service functions such. B. Provide information on the weather or display timetables for public transport use scraping.
Scraping should be viewed positively in the applications described above. However, there are also examples where scraping can be equated with spamming because it includes, for example, unauthorized SEO methods.
If, for example, an online shop introduces a new product and copies the description text from another online shop, it is illegal google scrape. In such a case there is also duplicate content, which damages the SERPs rather than helps.
Since duplicate content can also lead to the devaluation of the page with the original content, webmasters should keep an eye on whether scraping takes place in relation to their own page.
The keywords are in a CSV file that the program user can enter himself. Once the program has googled and found the page and its position in the search results, a nice Excel table should appear at the end: keyword, URL, position, that’s enough.
Google itself also uses scraping. So for certain terms such. For example, Wikipedia content is displayed on the search results page and the small snippets that each search result contains are in principle based on scraping.