Anyone who is “studying” how to optimize a website (in the right way) does not have to pay for Google advertising (via Adwords) or, if they already have a marketing budget for paid ads, can use SEO to target a wider range of keywords.
If we have money to lease 10 keywords, we will target a total of 20 words with the other 10 keywords we used on the first page of Google to optimize the website.
Another reason for the popularity of search engine optimization is that unpaid web page impressions (on search engines) are, on average, more clicked than paid ads. Here at SEO little rock we can help you out!
You can also conclude that the ratio of the number of clicks on paid online ads, compared to the unpaid impressions of websites (on the first page of Google), is BOLD on the page of organic impressions by simply asking yourself what you click more often: paid ads or natural website impressions?
If and when we reduce the cost of a marketing campaign on Google to zero, SEO continues to deliver results (because well-achieved website positions do NOT fall to zero).
Unlike paid PPC campaigns (eg Adwords), in which, with the “abolition” of the budget, website traffic stops, organic positions on the website continue to bring visitors.
The concept of a quality website includes the fact that the content of onsite SEO is properly optimized, and at the same time technical SEO, website structure, website loading speed, mobile readiness and more contribute to the better ranking of the website in the search engine.
Quality backlinks include those that point to our website from websites that are related to ours, and at the same time Google trusts them more.