A new criterion has recently been presented that will now influence the results obtained in the search engine.
RankBrain is a revolutionary system that, unlike other factors that affect the position of websites in the search engine, is capable of its own learning. It’s about artificial intelligence that interprets our searches, understands our language and, on that basis, offers us better search results.
RankBrain’s advantage is that it is able to understand what we are actually looking for – even when our search term is ambiguous or only indirectly bound to the information we want. At white label seo audit tool you can test it out.
Users sign in to Google every day with 450 million brand new queries. Given that a large proportion of these queries are ambiguous, it has often been the case that Google has not always returned results that would be useful to the individual.
To improve the user experience, RankBrain, which converts written language into computer-understandable math vectors, has now been included among the sorting criteria. Based on mathematical calculations, RankBrain is therefore able to assume what the user wants, but at the same time its advantage is that it is constantly learning and adjusting search results.
When a program sees a word or term of which it is aware, it begins to determine which terms have a similar meaning and, as a result, filters the results obtained accordingly. RankBrain also sees patterns and connections between seemingly unrelated and complex searches.